Not a Prime member? You can sign up for a 30-day free trial before committing and still take advantage of some great promotions. Be sure to check out competing deals at Walmart, Wayfair, Dyson, Our Place, Brooklinen, andBed Bath & Beyond, where you’ll find price matching, no membership needed to purchase, and speedy delivery times as well. Whether you’re getting a jump on your back-to-school (and even holiday!) shopping or picking up a few things for your family’s summer fun, you’re sure to catch an unbelievable deal on great products. For families who love arts and crafts, you can’t go wrong with the Crayola Wooden Art Set. This set has more than 80 pieces needed for sparking creativity, such as paintbrushes and oil pastels. All art supplies are neatly stored in a beautiful and durable wood case. These lightweight silicone snack cups are a great plastic alternative for keeping your little ones’s snacks at the ready. The food-safe material is dishwasher-safe (we like that flat bottom and wide opening make them easy to dry). Plus, the animal designs are completely adorable . These gummy vitamins from SmartyPants are Verywell Family’s top pick of children’s vitamins, based on the guidance of a pediatric dietitian. This is a great time to stock up! If you’re looking for a small pool with no assembly, we think you’ll love the Jasonwell Kiddie Pool. Designed for family pets and kiddos, this kiddie pool is available in six different sizes, 32 inches up to 63 inches. When you’re finished with the pool, simply fold it back down for easy storage. When you’re away from home, or just need a quick bit of relief away from your baby, a hand pump is such a good idea. This soft, silicone Haakaa pump comes packaged with a breast shell that collects letdown milk from the opposite breast while you’re pumping, so you won’t waste a drop. Toddlers won’t even notice you’re giving them a head start on reading as they play with this adorable bus, driven by Scout the singing green puppy. This is one of dozens of toys from Leapfrog and VTech on sale right now. While you’re shopping for babies and kids, don’t forget your own needs—or the other parents in your life. Contigo’s travel mugs will keep your coffee hot or cold for hours and prevent it from spilling as you work and play. For those who breastfeed and pump, the Frida Mom 2-in-1 Lactation Massager is your new best friend for relief. With multiple modes of heat and vibration, the massager features different ends and sides to help unclog ducts and relieve engorgement. No batteries are needed, as the massager is USB rechargeable, and it can be safely used in the shower thanks to its water-resistant capability. Get your pitching arm ready! Collect matching cards while dodging, ducking, and throwing squishy burritos. The game is recommended for children ages 7 and up,  but the whole family can get in on the burrito-throwing fun. While the cards you collect earn points, you lose points if you’re hit by a burrito, so watch out! The most up-to-date fire stick allows you to stream movies and TV and listen to music from a wide variety of subscription-based and free streaming services. No more tediously typing in show or movie titles—the included remote allows you to search using your voice, and preset buttons make it easy to jump to your favorite streaming apps. This latest model is 50% more powerful so you can access fast, HD-quality streaming. “Hey Alexa, turn down the lights!” From quick commands like turning off the lights and telling you today’s top news to other commands like playing your favorite afternoon jams to reciting a recipe while you cook, the Echo has you covered. The fourth generation of the device has a much improved speaker, too. The Bento-box style lunch box will keep food cool and organized—which is especially important for the kids who don’t like their ingredients or different courses to touch! This box is recommended for kids ages 3 to 7. Made of soft, BPA-free tubes, the Manhattan Winkel doubles as a rattle for fun and teether for sore gums. The Winkel is safe for newborns and up, and is small enough to toss in the diaper bag for your next outing. The lightweight, bright-colored toy can even be thrown in the refrigerator for teething littles who need additional soothing. Meet Runway Diva, a fashionable doll that’s a designer and model of her own looks. Runway Diva comes with everything she needs to rock the runway: clothes, shoes, hairbrush, sunglasses, and more. Plus, the doll’s hands are removable to make her change to the catwalk faster and easier. Your little baker will be thrilled when they set eyes on this wooden slice and bake pretend play cookie set from Melissa and Doug. Designed for tots between the ages of 3 and 5, the set includes everything from sliceable cookies, toppings, oven mitt, spatula, and a cookie tray. Flying kites is a great activity the whole family can join in on no matter their age or skill level. This kite from Honbo measures 54 x 31 inches, and features 13-foot twin tails with 300 feet of anti-tangle line for flying. Plus, the ripstop polyester fabric and fiberglass frame are durable to withstand nose dives, and all the pieces store nicely in the included storage bag with a carrying handle. Prime Day dates vary from year to year. It became a two-day event for the first time in July 2019, when sales beat that year’s Black Friday and Cyber Monday combined, so expect it to be two days once again, with some great deals happening before and after those days as well. “[You’ll find] discounts up to 30% off on items like cleaning and laundry supplies, up to 50% off children’s books, party supplies like a 100-pack of plastic cups for $5, trash bags, toys, and more,” says Julie Ramhold, Consumer Analyst with DealNews.com.

How Can I Find the Best Deals?

“[In 2020] we saw a Vitamix 64-oz. blender for $280, which matched Black Friday prices and was again the lowest price we’d seen at the time,” says Ramhold. “We saw an Instant Pot 6-quart smart WiFi model bundled with a then-current Echo Dot for $89—it was the best price for the cooker we’d seen at the time and included the smart device as well.”

What Other Brands Have Sales Around Prime Day?