But there’s a great deal more to the power of a name than this. Pair a name with how someone looks and sounds and you can often get a pretty good idea of where that person came from and what his or her origin is. Even in today’s multicultural society, where names often cross back and forth between ethnic boundaries, names can be—and often are—a dead giveaway to a person’s nationality and ethnic background. In some cases, they can even pinpoint where people are born and raised. Naming is so important that there’s even a scholarly discipline devoted to the study of it, onomastics. There are also a number of organizations around the world, such as the American Name Society, that study naming. Because having the right name for the right product can mean the difference between success and failure, there are companies that do nothing other than research and develop those perfect matches. Movies are often renamed after their previews if the original titles didn’t quite seem to grab the interest of the audience. Celebrities often adopt new names for the same reason. Would you have gone to see Caryn Johnson perform a stand-up comedy act? Probably not. But as Whoopie Goldberg, she played to packed houses for years and made a successful leap to movies and television. Here are some more famous celebrity name changes. See if you think these individuals made the right move. Unless your child ends up having star ambitions, chances are pretty good that he or she will carry the name you bestow for a lifetime, changed only by the adoption of a new last name through marriage. That’s reason enough to put some time and effort into your choice, but there’s more to it than this.
